Pros:
- Amazingly pure ingredient list
- Beautiful packaging and website
- Lovely fruity smell
- Nice shimmery colors
- Gloss gently wore off without getting sticky
- Brush applicator is a bit difficult for makeup artists to use
100% Pure makes a nice gloss that costs a moderate $13 and offers a decent range of pinks. Those looking for deep or brown-toned glosses may also want to consider the non-vegan glosses (wand applicator) or the vegan lip glazes. While the consistency of the gloss is great, I do have two suggestions for improvement: (1) package all colors either with a wand or the squeeze tube (the latter are preferred by makeup artists) and (2) make it taste as good as it smells.
Product Ratings (out of 5)
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